This list is applicable to single posts and entire blogs. Starting and continuing any of these is relatively simple, whether as a means to an end or the whole blog indefinitely. These techniques are a short cut to a running blog.
- Write about the experiences of your business. You have a story. Tell it. Writing about the experiences of starting and running your business can gain indirect attention for your business. People (potential customers) will favor your authenticity and transparency, building rapport that makes them more likely to buy from you. While not squarely sales or marketing, such a blog is a kind of branding that brings value to your company over time. Also, traffic to your blog will build the ranking of your website in search engines. For Example here at Carmine we would blog about fleet tracking, how it works, and how it benefits companies with optimizing operations and increase profits. Make sure you focus on your industry when writing your experiences.
- Post a tip. Post something that will help your customers. You know who you serve and what they need. Make tips basic at first. Remember, starting and posting consistently is essential. Make the tips more elaborate and focused as the blog gains steam. Generating ideas will become easier with each post. Here at Carmine we would blog about how fleet tracking allows companies to reduce operational costs and maximize performance. It is all about relating to your customers and your industry.
- Bandwagoning. Write about what is the most popular right now. Generating topics is already done. The best details and viewpoints have already been hashed out. All that’s left to do is go online, collect ideas for the post, site your sources, and Bam! A blog post is born.
- Top 10 lists. The Internet has many opinions on many things. Listing these from best to worst can be excellent source material. Narrow your lists to a certain domain, preferable one related to your business and start researching. Changing the tone of each post keeps it fresh. Funny, serious, safety relate, rinse and repeat. Top 10 lists can also be sprinkled in with other types of blog posts to keep your content feeling fresh.
- Personal blog. Writing about a topic you’re are passionate or, at least, knowledgeable about. Be very careful to avoid trash talking or divisive opinions! Indirect attention will draw traffic to your page and build your company’s brand. If the topic is not all that related to your business, a personal blog may simply be a spring board to a more related blog. Overcoming the learning curve of blogging can be challenging.
- Write about the most common topics in your field. Whatever the most popular blogs and publication in your domain are writing about, blog about that. Remember, a niche of your own is the ultimate goal, but you’ll never get there if you never start. Articulating common ideas in a slightly different way uses the Big Boys of your field as a guide post for improving.
These techniques can be extremely helpful for your business. Remember the main key is to keep your blogs relevant to your audience. For us we focus constantly focus on our main topic of fleet tracking and everything that revolves around that. Our audience cares about fleet tracking and this information they find extremely useful. Being relevant for your customers and readers is a must.